Jules Aron, Writer
“Vegan Cheese” & “Zen and Tonic”
How did you get into writing and creating cookbooks?
My first passion was magazines. Lifestyle, fashion, design publications ruled my world. I studied the business of publishing at NYU and worked in magazines and trade publications for several years. But the corporate world didn’t exactly agree with me. It wasn’t until years later, after pursuing a career as a wellness and nutrition coach, that I circled back to publishing. Book publishing this time. My first book Zen and Tonic, Fresh and Savory Cocktails for the Enlightened Drinker is a Modern Guide to Healthy Imbibing, where I combine my passion for wellness with my love of cocktails.
What made you decide to write “Zen and Tonic” and “Vegan Cheese?”
Zen and Tonic, was a true labor of love. I had spent years behind some of the most diverse bars in New York City. Z&T was my way of paying homage to the cocktail while bringing a healthy twist on the drink.
My second book is Vegan Cheese, Simple, Delicious Plant-Based recipes. The hardest thing, I’ve found, for people to give up when embarking on healthy lifestyles is, without a doubt, cheese. With my coaching clients in mind, I wanted to create a collection of fun, simple and delicious recipes made with wholesome ingredients that people could feel good about.
I’m tackling a plant-based cookbook next. Fun, healthy, delicious recipes- because we can all use more plant-based foods in our lives!
What is your food crush /guilty pleasure of the moment?
My Veggie Nacho Dip! I can’t get enough of this super creamy, spicy cheesy dip without the cheese, or nuts or seeds. It’s nothing but veggies..but it’s so good, no one needs to know!
What’s one thing you would love for people to know about “Vegan Cheese?”
I think the term “vegan” still scares a lot of folk. People still assume that vegan food won’t taste good. And there was a time when vegan cheese did need some finessing. But thanks to some very creative kitchen visionaries before me, such as Miyoko Schinner, Skye Michael Conroy, and Matthew Kenney to name a few, plant-based cheeses are truly crave-worthy.
There’s a reason more and more people are switching to a plant based diet and the reality is, they wouldn’t, if the food truly wasn’t delicious and satisfying.
Any advice for local aspiring writers?
It’s not an easy business and chances are you won’t get rich doing it. That’s why discovering a topic you are truly passionate about, is key. But if you truly love it, you can write your heart out!