HENDRICK’S GIN LAUNCHES HENDRICK’S AIR
The world’s first and only Flying Cucumber dirigible
Hendrick’s Gin is launching Hendrick’s Air. This new ambitious venture will commence with its flagship (and only) air craft: a massive dirigible christened The Flying Cucumber.
“We have been continually surprised by the odd popularity of our unusual cucumber-infused gin,” explained Hendrick’s National Brand Ambassador Jim Ryan, “So taking on the challenge of air travel seemed like the next logical step.”
Positioning itself against ordinary modes of travel, which Mr. Ryan stated “have devolved into a mundane state of expeditious predictability,” Hendrick’s Air will launch its fleet based on a single and majestic dirigible. In contrast to the hub-and-spoke structure of conventional airlines, all Hendrick’s Air flights will depart and arrive from the same point, which Mr. Ryan explains, “emphasizes the excitement of the flying experience itself. As we see it, flying in excess of 500 miles per hour becalmed by such conveniences as in-flight TV and noise-canceling headphones feels no different than sitting in one’s living room. We are offering a return to the true glamour of flight.”
The 130-foot long, 44-foot tall Flying Cucumber is adorned with a giant “eye in the sky” which exudes both whimsy and a dashing sense of purpose. It will launch with a coast-to-coast voyage beginning in April and culminating in August, granting expeditionary flights to fellow unusualists in Los Angeles, San Francisco, Austin, Dallas, South Florida, New Jersey, New York, Philadelphia, Boston, Ann Arbor, Indianapolis, and Chicago.
The carrier’s cucumber motif and insistence on dirigible flight were inspired by the gin’s most prominent note of flavor – namely its infusion of cucumber essence (all the world over, Hendrick’s & Tonics are served with slices of cucumber rather than the perfunctory lime.)
The Hendrick’s dirigible has been engineered to follow what Ryan describes as “a slow and low” flight pattern, maintaining a “civilized speed of 35 mph.” The Flying Cucumber’s sub-1000-foot cruising altitude allows for what Mr. Ryan termed “an invigorating view of the marvels below.”
Follow the misadventures and triumphs of Hendrick’s Air at:
About Hendrick’s Gin
HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of eleven botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 15 years ago, it has gained widespread acclaim and received numerous awards, including a Double Gold medal in the 2014 Fifty Best Gin Awards; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal.
Hendrick’s Gin has an ABV of 44% and an SRP of $34.99. Please enjoy the unusual responsibly. For further information, visit www.hendricksgin.com.
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® along with iconic premium spirits brands Hendrick’s® Gin, Sailor Jerry® Rum, Tullamore D.E.W. Irish Whiskey and Milagro® Tequila.
William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge eleven times over the past 15 years, and most recently named “International Spirits Producer of the Year” by the IWSC in 2014.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey, Milagro Tequila, Flor de Caña, Drambuie, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes Chile Liqueur, Lillet, Art In The Age, The Knot, and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.
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